- Spending power of visitors
- Suitability of land
- Legal requirements
Let's look at each of these in turn. Our location as I said was ideal as we get domestic tourists every weekend, year round. We are near the main road so are easily found.
The spending power of the potential customer in our area is high. Here in Brazil there is an emerging middle class who are looking for creative and new ways to spend their money. Also during the international tourist season which usually runs from June-December there are tourists who range from 20-50 who are adventure seekers. Although they would have to rent a quad bike which in itself could turn into a money maker.
Suitability of land: The suitability of our land is ideal as we have sand dunes to the rear, undulating land and lakes. You can imagine a well defined track with dips and turns cutting in and out of the lakes.
Neighbors: We are lucky to have great neighbors but the noise levels would have to be considered as 20 quad bikes or off road motorcycles create quite a din. That said, it would likely only be a weekend business and we already have quad bikes most Sundays on the sand dunes behind our house.
Legal requirements: Where I live in Brazil, they have a very laissez-faire attitude to business unless people complain. Still in most developed countries you would need permission to run this type of business.
Accessibility; We are only a short distance off the main road which is better as many people even with GPS don't like to travel too far out of their way.
Once you have decided if your land would be suitable with proper tracks and if there would be an interest then begin to look at the other hurdles. There is no sense in spinning your wheels if the customer base just isn't there.
Now, assuming that customers will come to where you are, let's look at the lay of the land. What could you do to make it more enjoyable for those with quads or off road motorcycles? Give them tracks and obstacles to go around, and over and you could be onto a winner.
If you know someone who is an enthusiast into this type of motor sport, get them onboard and ask their advice. If this plan comes to fruition then he/she will bring their friends.
You should also look at other businesses in your area to use these as precedents for your venture. Are there other 'noisy' or busy places near-by? How do they handle the extra traffic?
If you can anticipate the questions or objections they city council may have, they will see that you have looked into this thoroughly. That said, there are some people who hate to see entrepreneurs succeed, don't ask me why. If possible, seek out those who are either interested in your type of venture or open to new ideas.
Other additions to consider once you have a clientele is a place to eat or even a catering van. This can either be run by yourself or you can rent this pitch to someone who has a catering truck. Either way you will be bringing in extra money to your farm.
Consider renting out motorcycles or quads for use on your course. Although the outlay is great, you will be earning this back many times over.